Kellogg, the 117-year-old brand that started as a breakfast cereal company that has since expanded to be one of the largest food companies in the world, has seen declining cereal sales over the past couple of decades. The one-time category leader is now facing such setbacks as countless lawsuits over its nutritional value amid a more health-conscious consumer base, and a workers’ strike and a plant fire in 2021. In response, the company on June 21, 2022, announced plans to split into three separate companies. The question is though: Will that be enough to rebound its cereal segment?
» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
Can Americans Fall In Love With Kellogg’s Cereal Again?