Trucks play an integral role in American business and life. About 39 million registered trucks move nearly three-quarters of all freight by weight, grossing about $875 billion in revenue. Four manufacturers dominate the market, but Daimler Trucks, holds about 40% of the total market share largely because of its Freightliner brand. These companies are mass producers of custom vehicles. Freightliner’s paint catalog, for example, has more than 3,000 shades of the color white. But the business is changing, as upstarts boldly promise to deliver electric semitrucks and autonomous driving systems. But some industry analysts say that currently there is not a clear business model for a lot of these innovations.
Produced by: Robert Ferris
Edited By: Dain Evans
Camera: Magdalena Petrova, Darren Geeter
Senior Managing Producer: Tala Hadavi
Graphics: Christina Locopo, Jason Reginato, Alex Wood
» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
Who Makes America’s Semi-Trucks